MNCase study
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Gravis · A Burton brand · gravisfootwear.com
A brand site built like a travel scrapbook.
Designed in-house at Burton, this redesign of gravisfootwear.com put travel and team culture at the center: a collage-style home page around a featured trip film, a footwear browser with colorway picker, and team rider profiles with photos, video and the gear they travel with.
Site redesign
★2008 American In-House Design Award · gravisfootwear.com
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Site redesign
One wood-grain world from home page to product: photos and film float around a featured trip, the footwear line opens into a full view-all tray, and each rider gets a profile that ties back to the shoes.
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Mackenzie Investments
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